Viewport 04 — O1 Business Model Canvas
BMC Guidance System
The Business Model Canvas as live navigation layer. Click any block to highlight its channel trace — the chain from Key Resource through to Revenue Stream. Red borders indicate broken chains (entity present but no downstream connection confirmed).
Reference dataset: Long Zhu / Meaningful Fun — first complete instance.
Key Partnerships
Partners
Gen Con, LGS network, After-school programs, Educational institutions
Recipe Only
Key Activities
Activities
Game design ✓, Card production, App development, Organized play
Mixed
Value Propositions
Value Props
Bilingual gameplay, Battle Story App, Graphic novels, Chinese heritage engagement
Recipe
Customer Relationships
Relationships
Trial → Committed → Competitive → Enthusiast (user journey)
Recipe Only
Customer Segments
Segments
TCG players 11+, Parents, After-school programs, Chinese heritage families
Plan
Channels
Channels
LGS retail, D2C online, App stores, Conventions, Social media
⚠ Recipe — No agreements
Revenue Streams
Revenue
Starter decks $15, Boosters $5, App subscription, Licensed merch
Plan (Projected)
Select a BMC block to trace its channel path
Click any block above to see how it connects through the Business Model Canvas.